How to Use UGC in Perth: A Step-by-Step Guide for Small Businesses

What is UGC, and Why Should You Care?

UGC stands for User-Generated Content. This includes anything your customers or community create about your brand: photos, videos, reviews, social posts, even TikToks.

Why it matters:

• Authenticity: People trust people. Seeing real customers using your product or visiting your store builds credibility.

• Community: UGC makes your audience feel like they’re part of your story.

• Marketing that scales: It’s cost-effective, often free, and works across channels—Instagram, your website, email, and more.

Step-by-Step: How to Start Using UGC in Perth

1. Set Your Goals

What do you want from UGC?

• More content for social media?

• Boosted trust and credibility?

• Higher engagement from locals? Define your focus so your approach stays strategic.

2. Choose Your Platforms

• Instagram: Great for reposting customer photos and tagging locations.

• Facebook: Perfect for community vibes and testimonials.

• TikTok: Short, snappy videos that are super shareable.

Focus on where your customers already spend time.

3. Ask for It!

Most happy customers are more than willing to share—they just need a little encouragement.

• Create a custom hashtag (e.g. #PerthStyleByYou)

• Ask in your email newsletters or after a sale: “Tag us in your look!”

• Run a giveaway: Offer a small prize for the best post of the month

• Feature their content: Show them off in your stories, on your feed, or even on your website

4. Work with Perth-Based UGC Creators

You can also collaborate with creators who make gorgeous, branded content that looks and feels organic. Here are a few platforms to find them:

• Collabstr: UGC creators in Perth (e.g. Bernadette Seno, Cheyenne Sawyer)

• CreatorFlow: Australia’s largest UGC platform

• Upwork: Hire local freelancers to create content on demand

Not sure who to choose? I can connect you with trusted local creators I know personally.

5. Always Get Permission

Don’t assume it’s okay to use someone’s post—always ask first. A quick DM or email goes a long way and keeps things respectful and professional.

6. Put UGC to Work

Once you have it, use it!

• Social Media: Repost it regularly (with credit!)

• Website: Add customer photos to product pages

• Emails: Highlight UGC in newsletters

• Ads: Real people make for more persuasive campaigns

7. Track Your Impact

Pay attention to what performs well:

• Which posts get the most engagement?

• Are new customers mentioning content they saw?

• Are website conversions improving?

UGC is a long game, but a powerful one.

Pro Tips for Perth-Based Brands

• Lean into location: Show off your Perth lifestyle—Cottesloe Beach, Swan Valley vineyards, laneways in Northbridge.

• Celebrate your customers: Make them the hero of your brand story.

• Be consistent: UGC isn’t a one-time thing—keep collecting, posting, and nurturing your community.

Let’s Bring UGC to Life in Your Business

You don’t have to figure this out alone.

If you’re ready to start using UGC to market your Perth-based business, I can help. 

Whether you need a clear content plan, help managing your social media, or want to connect with a local UGC creator who gets your brand—I’ve got you covered.

📩 Get in touch today and let’s turn your happy customers into your most powerful marketing tool.